Privacy Policy

1. Who we are

This privacy policy applies to Data Partners Consulting Ltd (“Data Partners”, “we”, “us”, “our”), operating at datapartners.tech. We are a data and AI consultancy serving UK SMEs.

For any privacy-related queries, contact us at info@datapartners.tech.

2. What data we collect

We collect personal data in the following ways:

• Contact form submissions — name, email address, phone number (optional), company name, and message content
• Free assessment requests — name, email address, company name, and details of your data challenge
• Email correspondence — any personal data you include when contacting us directly
• Analytics data — anonymised usage data via Google Analytics 4 (see section 5)

3. How we use your data

We use the personal data you provide solely to:

• Respond to your enquiry or assessment request
• Arrange and conduct initial consultations
• Send follow-up information you have requested
• Fulfil our contractual obligations if you become a client

We do not use your personal data for marketing without your explicit consent, and we do not sell or share your data with third parties for their own marketing purposes.

4. Legal basis for processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests — responding to enquiries and conducting our business
• Contract — processing necessary to fulfil a contract with you
• Legal obligation — where we are required to process data by law
• Consent — where you have explicitly opted in (e.g. marketing communications)

5. Cookies and analytics

We use Google Analytics 4 to collect anonymised data about how visitors use our website. This data includes pages visited, time on site, and general location (country/region level). No personally identifiable information is collected via analytics.

We also use functional cookies necessary for the website to operate. For full details of the cookies we use, please see our Cookie Policy.

6. Third-party processors

We use the following third-party services to operate our website and process enquiries:

• Formspree — form submission handling (formspree.io)
• Google Analytics — anonymised website analytics (google.com)
• Microsoft Azure — website hosting (azure.microsoft.com)
• GitHub — code repository and deployment (github.com)

Each of these processors has their own privacy policy and data processing terms. We have assessed each processor and are satisfied they provide adequate protection for your data.

7. Data retention

We retain enquiry and contact data for up to 24 months from the date of last contact, after which it is securely deleted unless we have an ongoing contractual relationship with you. Client data is retained for 7 years in accordance with UK financial record-keeping requirements.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (right to erasure)
• Object to or restrict our processing of your data
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at info@datapartners.tech. We will respond within 30 days.

9. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Changes to this policy

We may update this policy from time to time. The date at the top of this page reflects when it was last updated. Continued use of our website following any changes constitutes acceptance of the updated policy.